In early January 2025, Jarritos reached out with the exciting opportunity to collaborate on a project. I was beyond thrilled when they slid into my DMs—I've been a huge fan of the brand for years, and honestly, no taco or burrito outing feels complete without a Jarritos in hand. Once we kicked off the project, we went full speed ahead, casting talent, scouting locations, and developing a concept that would resonate with the "Galentines" season. We crafted a storyboard that aligned perfectly with the brand’s vision and delivered it all within just a week and a half.