When the brand approached me, they had a clear goal: to move cannabis beyond the stigma and show it as something to be enjoyed freely, actively and in everyday life. I was brought on to cast + create a visual campaign that would define how the brand wanted to be seen, beginning with the launch of their new Camo Collection.

My agency casted talent who embodied the brand's aesthetic while representing a range of backgrounds and demographics, reflecting the diverse community the brand speaks to.

This partnership continues over the next year, as I work alongside the brand's creative director to develop their quarterly campaigns. I'm excited to help shape the brand's visual identity as it grows.

^The image above was just used for CAKE’s booth at Network Show!